Why use a Messaging Guide?
Jim is flustered. He needs a blurb for when he stands up at a networking breakfast. Leanne is on the third draft of her email to all staff. Ben’s board report is due by COB, and he is grappling with how to align what he wants to say with the missions and values they all discussed last month.
On any given day, organisations are sending messages out to various stakeholders. But how do you help your team frame their content, both to make their job easier, as well as stay on brand?
A messaging guide is different to a style guide, which is largely directive with fonts, colours, logos and the like. A messaging guide helps you speak in the voice of the brand and includes things like elevator pitches, boiler plate pitches, as well as key phrases and supporting statements.
A well written messaging guide considers the nuances of writing for internal and external stakeholders. For example, today you might speak to your partner, your barista, your boss, your doctor, your child and your neighbour. No doubt you will speak with them all in different ways, but there is not a lack of authenticity just because you speak with your partner in a more intimate tone than your neighbour. You are still you.
A messaging guide allows you to do the same thing for your organisation, and is a go-to document for every time you write as a representative of your organisation.
Has your organisation reached a size where managing your brand messaging has become challenging? Would you like to help your team do their job better?
Talk to us about developing a messaging guide for your organisation.