The Benefits of Custom Software | Helium Marketing
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The Benefits of Custom Software

Many businesses use ready-made software applications to accommodate the biggest organisational challenges, and while there are times when these solutions come in handy, there’s one problem every off-the-shelf software has in common: a lack of adaptability. One size does not fit all! Pre-made, mass-marketed solutions rarely give you the competitive edge you deserve, even if the software is industry-specific.

Deciding whether or not your business needs custom software can be a daunting process, but it doesn’t have to be. We’ve streamlined that decision-making process by laying out four benefits for you to consider.

Made for you

You’re probably used to using multiple applications just to achieve a single purpose — you waste time swapping between windows and tabs, uploading and downloading, saving in each and every application — what should take five minutes takes twenty-five. It’s exhausting. It’s also really common for businesses to purchase software and then discover that it is simply not suitable for their business. Custom application development is tailor-made to your specifications in order to best serve your business’ needs.


With off-the-shelf software, you typically run into the issue of the software being inexpensive but unsuitable, or software being able to support businesses on a large scale but very expensive to license. Since custom software developers operate on a contractual basis, they will continue to maintain the program as your business evolves and grows. Custom software development meets the needs of your company while allowing your business to grow without being limited by your software.


It is almost never the case that multiple off-the-shelf software packages interact with each other perfectly; licensing standard software that is not tailor-made for your business runs on can lead to your employees’ productivity dropping as they experience continual errors and cannot effectively complete their work. Custom software development avoids this problem, as it can fit perfectly within your business’ ecosystem.

Invest in your organisation

Don’t pay for what someone else has created — with custom software, you’re ultimately investing in your own infrastructure in the long run. Your decisions today will impact your business in the future, so it’s worth creating something that incorporates industry-specific solutions as well as company-specific solutions, and showing your clients you’re serious about what you do.


At Helium, we believe that custom software can certainly be the right choice for your business. It offers a number of benefits over off-the-shelf software, particularly in scalability and business expansion, maintenance and support, efficiency, and integration.

We build applications that address the biggest challenges faced by organisations. Speak to us to see how a custom application can take your company to the next level.