Helium Digital Marketing | Resources
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Learn how to build your business with digital marketing.

As we keep up with the ever-evolving online space, you can find us here writing about digital marketing tips and tricks, our thoughts on good marketing practices and the latest in online technology.

 

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  1. Identify your brand’s Achilles’ heel
  2. Keeping up with Facebook
  3. Build an online presence that does your organisation justice
  4. Making sense of Google analytics

 

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  • The Benefits of Custom Software

    Many businesses use ready-made software applications to accommodate the biggest organisational challenges, and while there are times when these solutions come in handy, there’s one problem every off-the-shelf software has in common: a lack of adaptability. One size does not fit all! Pre-made, mass-marketed solutions......

  • Why use a messaging guide?

    Jim is flustered. He needs a blurb for when he stands up at a networking breakfast. Leanne is on the third draft of her email to all staff. Ben’s board report is due by COB, and he is grappling with how to align what he......

  • Donald Trump and the value of our reputation

    Who is Donald Trump? If you had to describe him to someone else, what would you say? Most of us are aware of who Donald Trump is. We have some idea of his background, what he does and what he values. Most of us will......

  • What is the real cost of Google Express?

    If you’ve ever tried to work out how to boost your online traffic, chances are good that you’ve explored some of what Google has to offer. After all, Google are the gatekeepers of our online world and largely dictate what rules the rest of us......

  • Use Your Hypothalamus

    Each and every one of us has this thing in our bodies called a Hypothalamus. It’s a tiny little part of our brain which controls human urges – Whether it’s thirst, hunger, maternal instinct or aggression. It’s also this part of our brain that is......

  • Do You Really Own Your Website And Online Assets?

    Imagine if you bought a shopfront, except you didn’t have a key. And every day you came to the store, somebody let you in and locked up after you. That would work fine, for a while. But imagine if something happened to that person –......

  • Tax Time Tips (And Alliteration…)

    Juggling costs and managing cashflow is often reported as the biggest pain point for small to medium size businesses. And we get it. There’s often a significant delay between earning money and receiving it. While we can’t make your customers pay you faster, we can......

  • Why We’re Fans Of Squarespace

    In 2016, it seems that there are more platforms on which to build your website than there are Marvel characters.   In the industry, we call them content management systems (the website platforms, not the Marvel characters), or CMS for short. The most popular ones......

  • Another Successful ‘After 5’ Networking Night

    We did it again! On March 31st, we held our second ‘After 5’ Business Sundowner event with Business Edge Perth & WA.   The evening was a tremendous success, with 60 local business professionals filling up our boardroom and spilling out into the foyer at......

  • Why The Best Logos Don’t Need To Be Remembered

    If you subscribe to the Harvard Business Review (HBR), you may have stumbled across an interesting read titled We Can’t Recall Logos We See Every Day.   In this article a class of 100 students were asked if they could accurately draw the Apple logo.......

  • How To Spread A Message Faster Than Fire

    Over the last 2 weeks, most of you will have been aware of the fires that raged across the southwest. There aren’t many of us who haven’t been impacted by the large-scale destruction and sweeping devastation that was caused.   During disasters like this, communication......

  • Postage Costs Have Increased. Go Digital.

    Remember the days when having a penpal meant you actually had to use a pen? Nowadays receiving a letter is much more of a novelty, and marketers capitalise on the ‘experience’ of receiving mail in order to capture people’s attention.   But, as of today,......

  • Social media during the silly season

    Bring on the Christmas carols, fruit mince pies, and cars dressed up as reindeer… (please, Perth – no more this year). The festive season actually creates the best environment for social media. Because, well, social media is social, and December is possibly the most social......