MJ Taranto | Helium Marketing
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Branding  |  Website  |  Social Media  |  eNewsletter


MJ Taranto is the surgical arm of Junction Foot and Ankle Group; an established podiatry practice in Midland. Michael and Julie Taranto engaged Helium to create a separate brand for MJ Taranto so that the two arms of the practice had separate identities to better reflect the services they provide.

Rebranding meant there would need to be integration across logo design, stationery, online marketing and signage.


We developed a distinct brand for MJ Taranto and launched a website. We also designed email marketing collateral and built up an engaging social media presence so that MJ Taranto could connect with their patients in more relevant ways.

We first engaged with Helium because we were trying to enter the digital media world, and we didn’t have the skills or expertise to do this ourselves. There are a number of ethical considerations involved with marketing of the health industry and Helium was sensitive to these requirements.


Helium provided a multitude of services, way more than we had initially anticipated…and, as a result, we’ve had amazing positive feedback from our clients as far as the re-branding has been concerned.


We would rate our overall satisfaction with Helium as 10/10. They made the process of designing two new websites as stress-free as possible. The whole experience was enjoyable.


Michael Taranto – Owner

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