Helium Digital Marketing | Become a Squarespace SEO Pro
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Become a Squarespace SEO Pro

Squarespace is well regarded for its inbuilt Search Engine Optimisation — it’s just one of the reasons we love building websites with it — but this doesn’t mean your website will automatically appear as the first result in a Google search. In fact, there are many reasons why your site may not be appearing in searches.

 

Below are the top three reasons why your site might not pop-up in a Google search. Don’t worry, we’ve also included the steps you can take to resolve the issue and maximise your website visibility — like a pro!

 

Your site is too new

Sites appear in search results after search engines have had time to ‘crawl’ to the site. This process is called ‘indexing’. As your site was recently created, it’s likely that search engines haven’t indexed it yet. Unfortunately, web developers (like us) and Squarespace don’t have a say in how quickly this can happen.

 

To check if your site has been indexed, search for its exact URL or domain name, with no other words. Simply type www.yourdomain.com or www.yourdomain.squarespace.com into the search bar (not the web address bar). If your site doesn’t appear in a search for your domain name, this probably means your site hasn’t been indexed yet. The timing for this is out of Squarespace’s control, but it will happen eventually.

 

Your site isn’t appearing for specific keywords

If your site appears by searching for your domain, but not for other keywords you’d expect visitors to use to find you, this means you probably need to refocus your content on those specific keywords. Good web developers will anticipate what keywords your market will use to find you, but the standards for this are always evolving with the marketplace. In other words, what may be acceptable at the time the content was created may not be optimal down the track.

 

The best course of action here is to optimise your site for your targeted keywords. It can be tricky to work out exactly what these words are if marketing isn’t your strong suit. The good news is, there are many resources out there which can give you the right insights, like Moz.

 

You’ve recently switched to Squarespace from another platform

If you’ve recently switched to Squarespace from another platform (such as WordPress, Weebly, Wix, etc), you would have changed your site’s architecture, which affects search ranking. For best practices to avoid this issue, visit Maintaining your SEO ranking after moving to Squarespace.

 

Help is on the way

If you require more assistance in relation to Google searches or SEO, you can contact Squarespace directly, or visit their brilliant help centre. You may also like to consider investing in Google AdWords to drive traffic to your website. Get the info you need by contacting us today!