Helium Digital Marketing | Governor’s Prayer Breakfast
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The organising committee for the Governor’s Prayer Breakfast approached us to refresh their website in preparation for their 2016 event.


We focused on improving the functionality of the site, prioritising user experience. One of the key improvements we made was to integrate cross-channel promotion – on the website, we included a Facebook sidebar that allowed the older demographic (who may not have a Facebook account) to view the social content that primarily engaged a younger demographic. After three years of declining attendance, the 2016 event was sold out – an achievement that was credited publicly, in part, to their revitalised online presence.

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